Forsyth County Market Update: Early Spring Brings Buyer Surge

By Rachel Mooney

Rachel has built a reputation for making the complex process of buying and selling homes not only enjoyable but also financially rewarding. Her deep understanding of the local market, combined with her genuine passion for helping families transition through different stages of life, has allowed her to serve hundreds of clients with exceptional care and professionalism.

Have you noticed the sudden shift in the air since we hit 2026, or are you still waiting for the “right time” to jump into the market?

We have just moved into February, and I can tell you that the spring market has officially arrived early. As we look at the numbers for Forsyth County over the last 30 days, it is clear that something significant happened the moment the calendar turned.

Buyer activity surge. The most startling statistic right now is the buyer activity level. Mortgage applications are up 20% compared to this time last year. Even more impressive is that we have seen mortgage applications double for two consecutive weeks. Buyers are not just looking; they are ready to act the moment rates dip or a deal appears.

However, we are seeing a widening gap between supply and demand:

• Inventory: We currently have 783 homes on the market, down from 840 last month.
• Pending sales: We put 196 homes under contract, which is a massive jump from January.
• Closed sales: We closed 140 homes, holding steady with last month’s figures.
• Pricing: The average sales price has climbed back up to $678,000.
  
  The high cost of overpricing. On average, sellers are getting 97% of their asking price, and homes are sitting for about 80 days. However, there is a huge divide right now between homes priced accurately and those that are not.

The National Association of Realtors (NAR) often points out that the buyer is the most educated person in the transaction. Most buyers spend up to nine months researching online before they ever step into a car with an agent.

They know exactly what your home is worth. If you price it right, you can expect multiple offers within days. If you overprice it, you end up “chasing the market.” On average, that mistake can cost you 8% of your home’s value before you even start negotiations.

We are still expecting 2026 to be a year with lower overall inventory levels, but the buyer pool is growing. If you are a buyer and you see a home you like, you cannot afford to wait. You need to make a competitive offer immediately, especially if the home is a new listing.

The spring market is full on, and competition is heating up. If you’d like to talk through what these numbers mean for your situation, call me at (678) 804-4733 or email me at rachel@rachelmooney.com. I’m happy to walk you through it.