The Forsyth County Numbers Sellers Need to See Right Now

By Rachel Mooney

Rachel has built a reputation for making the complex process of buying and selling homes not only enjoyable but also financially rewarding. Her deep understanding of the local market, combined with her genuine passion for helping families transition through different stages of life, has allowed her to serve hundreds of clients with exceptional care and professionalism.

We’re in the thick of summer, but a lot of sellers don’t realize July 4th tends to mark a turning point. Right after it, the market cools as families shift into school-season mode. It’s a short selling season, but don’t panic, it picks back up around mid-to-late August and runs through the fall. So if your home is listed and hasn’t sold yet, there’s still a real opportunity to sell it before the end of 2026.

I’m Rachel Mooney, and I’ve sold real estate in North Metro Atlanta since 1999, mostly in Forsyth County. Here’s what our market actually did over the last 30 days.

The numbers look like last year, but the market feels different. That difference is expectation. Last year, we knew we were at the bottom of a three-year downturn. This year, we’re still in that flat stretch and haven’t crept back up, so it’s catching people off guard. Right now, we have a little over 1,200 homes for sale in Forsyth County, with 257 going under contract and 302 closing in the last 30 days.

Patience is the real requirement right now. Those homes averaged 50 days on market, some faster, some much slower. I’ve talked with frustrated sellers, listed with other agents, who were never prepared for this pace. So hear this: if your home hasn’t sold in the first week, that doesn’t automatically mean it’s priced wrong. It may just mean there isn’t a buyer pool for your property right now.

The rest of the key numbers. Sellers are getting about 96% of the list price, and the average sale price is around $738,000, steady month over month. The bigger shift is supply: we’re at about a four-month supply now, a level, balanced market, down from six months last month. Summer absorbed some inventory, but it’s still climbing and well above last year, which is stretching out marketing times.

What this means for you as a seller. Listings are sitting longer, and buyers are only choosing homes priced right because they have so much to choose from. I showed 10 homes in one outing this past Sunday; it’s been years since buyers had that many options in a day.

So price it right, present it at its best, and handle the maintenance that matters, the roof, the HVAC, whatever makes a buyer say “this home’s been cared for, let’s make an offer.” A lot of buyers tour once and don’t come back.

Think of your price like a carton of milk. You’ve got about a two-week window of freshness, then it expires. If comparable homes are going under contract each week and yours isn’t, that’s your signal the price needs to move, and the faster you pivot, the better. A good agent paces the market with you and tells you honestly when it’s time to reprice.

This is a genuinely unusual market, one that many sellers, and frankly many agents, have never seen, so be thoughtful about whose counsel you trust right now. If you’re thinking about selling in 2026, I’d love to help.

Call or text me at 678-804-4733, email me at rachel@rachelmooney.com, or visit blog.rachelmooney.com. My team and I are full-time professionals, and we’re here to get the job done right.