What’s the Secret to Selling Quickly in Today’s Market?

By Rachel Mooney

Rachel has built a reputation for making the complex process of buying and selling homes not only enjoyable but also financially rewarding. Her deep understanding of the local market, combined with her genuine passion for helping families transition through different stages of life, has allowed her to serve hundreds of clients with exceptional care and professionalism.

If you’re thinking about selling, there’s one thing you need to know: time is running out. In North Metro Atlanta—and especially Forsyth County—inventory has doubled since this time last year, and fewer homes are going under contract. That means more competition and fewer active buyers. If your home isn’t sold before July 4th, you may be waiting until fall to move.

The reason is because once we hit July, buyer activity drops fast. People travel, school is out, and attention shifts. By August, we’re already moving into the fall market, when only motivated buyers are actively searching. If you want to sell quickly and avoid price cuts, you need to have a strategy to help you attract buyers fast. Fortunately, I know exactly what you need to do. Here are three ways to stand out in a crowded market and attract serious buyers now:

Focus on the wow factor. With so many homes on the market, buyers are picky. They’re not just looking at school zones anymore—they’re looking for the best deal in the county. That means your home needs to stand out. Clean, update, and stage your property so buyers remember it. If you’re not sure where to start, I’m happy to walk through the home and point out small updates that can make a big impact.

Price your home right. This is where many sellers get stuck because they don’t know how to find the correct value of their property. Sites like Zillow or Redfin don’t provide accurate value in a shifting market. Instead, I recommend using recent sales in your exact neighborhood, especially the first home sold this year. The price in your area sets the tone for what buyers will pay. If there are multiple listings in your community, yours needs to be the best value, or it will be overlooked.

But you have to remember that pricing also isn’t static. If your home hits the market and doesn’t get serious interest in the first week, it’s time to adjust. The longer it sits, the less negotiating power you have. I monitor pricing trends weekly to help my sellers stay ahead of the curve.

Condition matters. With rising costs and tighter budgets, buyers are avoiding homes that need work. Make sure your roof, HVAC, and water heater are in good shape. If the roof is over 10 years old, that could delay or block insurance approval—something many sellers don’t realize until it’s too late. Maintenance matters, and it can directly impact your offers.

If you’re planning to sell this year, start with the right strategy. Focus on presentation, price it right, and get ahead of the summer slowdown. If you want help putting a plan together, call or text me at 678-804-4733 or email me at rachel@rachelmooney.com. I’d love to walk you through the next steps and help you get your home sold