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By Rachel Mooney

Rachel has built a reputation for making the complex process of buying and selling homes not only enjoyable but also financially rewarding. Her deep understanding of the local market, combined with her genuine passion for helping families transition through different stages of life, has allowed her to serve hundreds of clients with exceptional care and professionalism.

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We’re heading into the end of the school year and summer is right around the corner. So what’s been happening in our real estate market over the last 30 days here in Forsyth County? Let’s dig in.

The Big Picture

Right now there are a little over 1,100 single-family homes for sale in Forsyth County across all price points. That’s residential only. No townhomes, condos, or new construction. Just single-family homes.

Over the last 30 days, only 265 homes went under contract and 240 closed. That puts us at nearly a five-month supply of inventory across all categories. Sellers are getting 98% of their asking price, days on market are sitting at 64, and the average sales price is $717,000.

What those numbers tell us is that we’re pivoting very quickly into what we’d consider a buyer’s market. We haven’t been in a buyer’s market in quite some time. When you look at all price brackets, there are fewer buyers than there is available inventory right now.

Two Very Different Markets by Price Point

When you break the data down by price point, the luxury segment and the non-luxury segment are telling two completely different stories.

At $700,000 and above, Forsyth County is running about a 6.5-month supply of inventory. That’s 100% a buyer’s market. Buyers in this range have a lot to choose from. They’re being very picky. They want move-in ready homes and they don’t want to have to do anything to the property after closing.

Under $700,000, the picture is different. We’re sitting at a 3.4-month supply of inventory, which still leans toward a seller’s market. It depends on the neighborhood, the school district, and the exact price point, but at 3.4 months, the seller still has the upper hand.

So we’re essentially looking at two different markets within one county right now.

“What I tell you it'll sell for and what it's truly worth are two different conversations.”

Inventory Is Climbing Faster Than Expected

If you’ve been watching my videos, you know our prediction for the year was about a 9% increase in inventory. Right now we’re already running at a 10% increase and we’re only in the first half of the year. We don’t know exactly where things will end up by December, but the competition is real and it’s continuing to build.

We thought this might be the year we’d start seeing some price escalation, but that hasn’t materialized. Prices are really holding flat where they’ve been for the last three years.

And as that inventory continues to climb, prices are going to face more downward pressure based on the supply and what your competition is doing.

What This Means for Sellers Right Now

Buyers right now are buying based on best value. They’re not just looking within one neighborhood. They’re looking across counties, comparing everything that fits their needs, and picking the home that gives them the most for their money.

Your goal as a seller is to make your home the very best it can be and price it the very best. And that doesn’t always mean pricing it at what you think it’s worth. If your home has a true value of $700,000, you might need to price it at $625,000 or $650,000 to get it sold in this market. That’s a very real possibility.

When I’m advising sellers on pricing, I’m not always telling you what the home is truly worth. I’m telling you what it’ll take to get it sold in today’s market. Those are two different conversations, and understanding that difference is critical right now.

Let’s Talk About Your Plan

My team and I are full-time professionals watching this market on a daily basis. If you’re thinking about buying or selling in 2026, make sure you reach out. We’ll counsel you and guide you through the process because this is a very unique market and the right strategy depends on your timeline and what you’re trying to accomplish.

Call or text me at 678-804-4733 or email me at rachel@rachelmooney.com. You can also visit blog.rachelmooney.com. I look forward to hearing from you.

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